Ranti Dev Sharma

Ranti Dev Sharma

How to Integrate Retail TPM and Foodservice Contract Management?

How to Integrate Retail TPM and Foodservice Contract Management?

Managing trade promotions and contracts across retail and foodservice channels presents unique challenges for consumer goods manufacturers. While retail Trade Promotion Management (TPM) focuses on driving sales through discounts, merchandising, and promotions, foodservice contract management revolves around negotiated pricing, volume commitments, and sales incentives. Traditionally, these two areas have operated
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